AttitudeShield is a straight-talk program for changing the way you think so you can go get the life you want. No hype. No sugar-coated promises. Tools that work when life doesn't.
An AttitudeShield is the mental armor that keeps out the naysayers, the noise, and the junk you've been telling yourself for years, so you can hear your own voice again. It's built from four tools.
Head Trash
The junk thinking you picked up along the way and never threw out. It runs in the background and makes your decisions for you. You can't take it out until you can see it.
Your Inner Circle
A handful of voices shape how you think. You're the one who decides who gets in, who gets promoted, and who has to go.
Targets, Not Goals
A goal is a wish. A target is specific, measurable, and on the calendar. Stop wishing and start aiming.
The Four Spokes
The wheel that carries you forward. Pull one spoke and the whole ride wobbles. And remember: momentum brings motivation, not the other way around.
BeliefMomentumCommitmentTrackable Plan
Who's talking
I don't teach this because everything went right.
"You're not a failure until you quit."
Teaching on the #AttitudeShield Podcast
I'm David L. Parker. I started a restaurant in a 96-square-foot coffee shop and grew it into two restaurants and close to 100 employees. I've built businesses, lost things, made bad calls, and started over more than once. Most of what I teach, I learned the hard way.
AttitudeShield is what came out of all of it: the tools I used to keep moving when quitting looked easier. I've been teaching them on camera since 2015, through hundreds of videos and a 150-plus episode podcast, to whoever would listen. Even if it's just one person.
My philosophy is simple. I will set 100 free.
ServedU.S. Army, retired Sergeant First Class. 22 years, six deployments.
BuiltAn entertainment company, coffee shops, delis, two full-service restaurants, a food cart, a bar, a tour bus company, and a restaurant consulting company. Even helped launch a bar in Sturgis, SD.
StudiedB.S. in Leadership. M.S. in Organizational Leadership in progress.
AlsoAuthor of five books, podcast host, and football coach.
Listen & read
Start anywhere. Start today.
Podcast & video
The #AttitudeShield Podcast
Over 150 episodes on rewriting your operating script: head trash, your inner circle, the four spokes, and the courage to change. Free on YouTube, Apple Podcasts, and Spotify.
Where it starts. A field manual for the war against negativity, distraction, and self-doubt: the Inner Circle Audit, Target Hunting, and rewriting the script that runs your life. Rated 4.6 stars on Amazon.
Building your shield is the beginning. This book teaches you to carry it every day: lead yourself first, build discipline that lasts after motivation fades, and walk through the Forge instead of around it.
Free download
